100 Mile Garage Sale
The 100 Mile Garage Sale is a family-friendly multi-city garage sale even that happens every spring across 15 cities in Eastern Minnesota and Western Wisconsin. Thousands of individuals, businesses, sometimes even whole neighborhoods participate with their own garage sales. 2025 was the first year the event’s route was available on Google Maps to make sales easier to find, so my creative partner and I leaned into the experience as a treasure hunt—pirate-themed, of course—including our own custom “pirate map” of the route.
Print Ads
Billboard
Poster
Branded Treasure Chest Basket for the Kiddos
Participating sales would give families with young kids a pirate-themed branded basket. Kids could then fill it with treasures they find—just as many as fit—giving them something fun to do while their parents explore the sale.
We thought it would be fun to take the idea of following a treasure map to the bargain out into the real world!
