Arak Massaya

Arak is a Middle-Eastern liquor with roots tracing back to the 8th century during the Islamic golden age. It is traditionally poured over ice and mixed with water, causing a chemical reaction that shifts its color from clear to milky white. Massaya Winery, founded by two brothers after the Lebanese civil war, revived their family estate in the Bekaa Valley to produce this heritage drink. For this campaign, I partnered with a copywriting student to introduce Massaya’s brand of arak to non-Middle Eastern audiences by framing its shift in color as a metaphor for life’s subtle transitions.

Water Fountain Ambient Advertisement

AI use: This video was created using AI-generated images that I cleaned up and combined together in Photoshop before animating in Runway.

Print Ads

Branded Coasters

Mockup from graphicpear.com

Table-tent Ad

Mockup from graphicpear.com

AI use: The coaster set mock up was made without the use of AI-tools. The table tent was made using an AI-generated image that I generated in Midjourney and then cleaned up and added the bottle and text to in Photoshop in order to make the final mock up.

Social Media Videos

AI use: These videos were made using a combination of AI-generated materials, stock assets, and custom-made elements that were animated in Runway and composited together to create the final mock ups.