ATS Acoustics
ATS Acoustics is an acoustic room treatment company which makes acoustic panels, bass traps, soundproofing, and other products for sound treating rooms. Drawing on my experience as a professional musician, I shaped the art direction and copy to show how ATS products help creators cut out unwanted noise and capture only the sound they want in a way that is approachable and easily understandable-whether that’s in recordings, livestreams, podcasts, or videos.
Interactive game prototype
Clean up your sound, literally
This interactive game would live on ATS Acoustic’s website as a product demo. Players would use digitized panels to “clean up” a messy sound wave, revealing one of ATS’s custom art panels while a looping song becomes progressively clearer and more beautiful as the visual is erased. For now, I’ve made a soundless version in Figma, which you can view by clicking the image above.
AI use: The images in this game were generated with Midjourney, cleaned up in Canva, and then combined with stock elements and text before being put into Figma to create the final prototype.
Short Video for Social Media
This video follows a similar idea as the interactive game in the previous section, but is retro-fitted to be suitable for use on an Instagram or Facebook feed.
AI use: This video was made using AI-generated images that I generated in Midjourney and then cleaned up and added other elements to in Canva. The guitar track was AI-generated for a class using Udio.
Story ads
The following ads would appear on stories on platforms such as Instagram, facebook, or could appear on TikTok and would demonstrate how ATS’s range of acoustic treatment and soundproofing products filter out the stuff you don’t want in your sound by relating them to the use of social media filters.
These story ads were made without the use of AI tools.