Google Pixel 9pro Hanukkah Campaign
Holiday advertising in the U.S. often overlooks Hanukkah or reduces it to a watered-down “Christmas, but blue” stereotype, leaving the holiday and its vibrant, diverse celebrations underrepresented. As a Jewish creator frustrated by this lack of authentic representation, I art directed and wrote copy for a Hanukkah campaign for my Ad Strategy class that positions the Google Pixel as the go-to tool for capturing these moments of celebration and the cultural memory they hold.
Social Images
Not all Jews are Ashkenazi
When most people in the US (including many Jewish people) think of Hanukkah they think of Ashkenazi-American traditions and foods, which is just one part of our diverse community. This campaign highlights the features of the Google Pixel 9 Pro’s camera while also giving Sephardi and Mizrahi Jews the representation they deserve.
Hanukkah-Themed Product Demo and Event
Let the light in
This hypothetical in-store demo would show off the Google Pixel 9 Pro’s low-light camera capabilities during a Hanukkah sale. A glow-in-the-dark Hanukkiah painted on the floor in an area where the light is kept deliberately low would say “Happy Hanukkah” in Hebrew, Ladino, Yiddish, and other Jewish languages—acknowledging the diversity and shared traditions of the Jewish community. The Pixel 9 Pro would capture this scene so well, it would look even better on the screen than in real life.