Lodge Cast Iron Pans
Lodge Cast Iron is a legacy brand that has been making heirloom quality cookware since 1896. For this campaign, I teamed up with a classmate who was a copywriting student to create a campaign targeted towards Gen Z, using storytelling and the concept of memories to highlight the product’s durability and affordability.
Long Copy Print Ads
Video ads for Tiktok and Instagram Stories
We shot these ourselves with the help of my creative partner’s friend from film school and some of their contacts in the local Improv scene!
Podcast ads
My creative partner and I co-wrote the scripts for these ads and recorded them together in my music studio, which I then edited using Ableton Live Suite. So these are our actual voices!
