Oura Ring
Oura Ring, founded in Finland in 2013, is now one of the world’s most trusted wellness trackers. After Roe v. Wade fell, the brand sent a letter to concerned U.S. users reaffirming its commitment to protecting health data under EU privacy laws. I built this campaign for my Creative Solutions class around that promise, positioning Oura as the choice for people who want to track their bodies without sacrificing their privacy or their rights.