Rimona Orah Charms

Rimona Orah Charms is my upcoming Etsy jewelry store! Rimona is a feminized version of the Hebrew word rimon, which means pomegranate, a sacred fruit in Jewish culture. Orah is a feminized version of the Hebrew word or, which means light. Coming this summer, my jewelry shop will feature one of a kind pieces made from upcycled and vintage materials. My goal as I was creating the logo, iconography, and branding guide for the shop was to design assets that were versatile, easy to use, and that contained a subtle nod to my Jewish heritage without boxing myself into only making Judaica.