Sarah Jane’s Music School is a small business in Northeast Minneapolis that was founded in response to an ongoing need for music education in the Northeast Neighborhoods. Prior to my time there as the Marketing Manager, they mostly relied on word-of-mouth to advertise their lessons and classes. I created the branding guidelines, social media strategy, e-newsletters, and many of their print assets from scratch in collaboration with the business owner.
Sarah Jane’s Music School
Print Assets
SJMS 2025 Branding Guidelines
Pop-up Banner
Promotional Flyer
Newspaper ad for The Northeaster using previous branding
Business cards for admin staff
E-Newsletter Sign Up Form
General Survey
Social Media Videos
Highlights reel of a student recital
Post video recruiting student musicians for the school rock band program
Post video showing the business moving to a new location
Reels video for the school’s Student Of The Week highlight series
Website, E-Newsletter, and Social Graphics
E-Newsletter banner
Social media graphic for a recital (using previous branding)
Website banner and moving announcement (using previous branding)
Social media graphic announcing a pop-up family friendly event (using previous branding)
Social media graphic for group piano