Smokey Row Coffee Company is an Iowa-based coffee shop chain headquartered in Pleasantville, Iowa. Unlike larger grab-and-go coffee mega-chains such as Starbucks and Caribou Coffee, Smokey Row Coffee Company prides itself in being a cozy community gathering spot where people are welcome to slow down and relax for a while. My creative partner, one of the copywriting students at Brainco, made an ad lob for this campaign with a picture of a man in his bathrobe and a headline that read “make yourself at home, just don’t forget you’re in public.” I thought it was funny, so I took that idea and ran with it for the art direction of this campaign.

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